Estee Lauder Wants You to Have an Orange Crush

Estee Lauder’s new limited edition spring collection Orange Crush was literally ripped right off the runways. Estee Lauder’s Creative Makeup Director Tom Pecheux created this look for Derek Lam’s models to pump down the spring 2011 runway in. Now, the collection is making its way from the runway to real life!

The exclusive, limited edition collection of products include two eyeshadows to recreate the original runway look and a Pure Color Gloss in a brilliant orange shade for those who want to transition the trend onto the lips. The Pure Color Orange Crush collection is housed in the same chic, blackened-blue packaging with the Estée Lauder cartouche, which was first introduced with the limited edition Pure Color Night Collection.

 

According to Pecheux, Pure Color Orange Crush is a collection of three must-have products to mimic the bold color of the Spring season in wearable, every day formulas. Each product contains the exclusive True VisionTM Technology that wraps each pigment in a crystalline laminate to provide intense color payout with amplified brilliancy.

Pure Color EyeShadow in Orange Crush ($20) creates a dynamic, animated impact with an even and color true application. Recreate the strong look seen on the runway with this powder eyeshadow that has buildable coverage to control the intensity of the finished look.

Pure Color EyeShadow in Sugar Cube ($20) is an incredibly smooth, shimmering white powder shadow that creates depth and contrast to the confident orange. Use as a base over the entire eyelid or mirror the look seen at the Derek Lam show with a dramatic triangle at the inner-corner of the eye.

Pure Color Gloss in Orange Crush ($20) saturates lips with vibrant orange pigments. The fiery hue is magnified and intense, making it boldly color true with an eye-catching, high-shine finish.