Diversity is Beautiful, Especially in Beauty Campaigns

20 Apr Diversity is Beautiful, Especially in Beauty Campaigns

Though I was just venting that it would be nice to see a few more (who am I kidding? A lot more…) brown bloggers working with higher end makeup brands on their sites, it is nice to see the beauty industry begin to diversify their campaigns.

I was super excited when Jourdan Dunn landed her first solo beauty campaign for Dior’s Touche Eclat. I was even more so thrilled when Estee Lauder unveiled their ‘All Women Can Be Beautiful’ philosophy with model Joan Smalls in the campaign!

But Carol’s Daughter has really set the bar high by including brown women of multi-racial backgrounds.

Singer Solange Knowles is of African American and French Creole descent,  singer/model Cassie is Black and Filipina and model Selita Ebanks claims Jamaican, Irish, Indian and African heritage and was raised in the Cayman Islands.

“We want to be the first beauty brand that truly captures the beauty of the tapestry of skin types in America. When I say polyethnic, I mean women who are made up of several ethnicities. If you ask them what they are, they’re going to use a lot of different words to describe themselves. That’s in line with the Census data coming out — people are checking much more than two boxes. We believe we’ve put together a shoot that celebrates many different ethnicities, to become a mirror of what America’s really becoming,” Steve Stoute, chairman and lead investor in Carol’s Daughter.