You’re The Fashion Girl

10 Jul You’re The Fashion Girl

People always talk about branding yourself. Branding this, branding that. The other day one of my co-workers noticed that I may or may not smile every time a certain someone’s name pops up in my phone.

“He can’t be busted,” he told me. “Think of the braaaaaaand.” Yeah, yeah. Mind you, he refuses to call my brand Channing in the City, he rather call it Channing on the Block. Now, that can’t be good for branding.

Wearing: J.Crew Factory Top, J.Crew Sequin Skirt, Zara Platform Heels, Marc by Marc Jacobs Fran Tote and YSL Rouge Volupte in Provocative Pink

Everything always comes back to your brand. My thing with branding has always been, if you do it correctly, in a way that truly reflects you, while you’ll need to be mindful of some of the things that you do and align yourself with, it should be pretty easy. You’ll “brand” yourself without even speaking.

Case in point.

When I was in Michigan for the Further with Ford event–so amazing, I learned so much–my first night there, I wondered if I looked too bright to be attending a tech conference. I chose to wear a neon skirt, a denim top, nude sandals, tons of accessories and then here’s the kicker, bright pink lipstick. While it was definitely a Channing outfit and one that I felt confident in, it didn’t exactly read ‘tech conference.’

I’m a fashion writer, I’m supposed to let my clothes to the talking, is always what I tell myself when I’m unsure of my look. That’s exactly what I did all three days I was there for the conference. I ‘dressed up‘.

On the last day of the conference I met a lovely woman, a business owner with a chic sense of style. She sat down next to me on the bus. “You’re the fashion girl,” she said. “Right?”

See what I mean about when it’s who you really are? She and I went on to talk fashion favorites and exchanged emails. But I have to tell you, I had another Beyoncè dance break (in my head, of course).

This time grateful that I was confident enough in myself to be myself even if that met wearing something… a little bright.