Why Don’t You… Download This?

20 Oct Why Don’t You… Download This?

‘Why Don’t You’ is my weekly tribute to legendary editor Diana Vreeland who penned a column of the same name for Harper’s Bazaar for 26 years begging, “Don’t just be your ordinary dull self. Why don’t you be ingenious and make yourself into something else?”

I know you heard that clip Adele premiered during Britian’s X Factor on Sunday. Yes, cuffing season is officially upon us, though, maybe not, it’s supposed to be in the 70s on Wednesday, but listen, that is no reason to go examine old relationships.

To make sure that you don’t, long time friends Jeanine Lobell (remember her, she created Stila, thee it makeup brand of the ‘90s?) and therapist Jane Reardon launched: Breakup Rx. The app provides the support of your best friends without annoying them—you don’t want to be Carrie obsessing over Big, every. single. time, you really don’t— and Breakup Rx is free.

“I wanted to create this app with my friend, an awesome therapist because we felt there was a real need for it out there,” Jeanine told me. “Jane has patients she treats who are suffering from bad breakups and I have nursed many a broken-hearted friend.

“We felt we had a really clear vision how to give someone a workable program to use in their program to use in their phones to get them on the road to the feeling better. Jane’s expertise as a therapist with everything she knows treating patients married with my sense of visual design led a to a really strong team.”

So why don’t you get out of your feelings and swipe on “hot matte red lip to get your confidence up and running,” per Jeanine’s advice for single girls looking to hit the town and grab a drink.

Say no to Adele ? and download Breakup Rx here.